A Lying Salesman Won’t Earn Much

Generally speaking, a liar loses credibility fast, but a lying salesman may easily decrease the value of a certain product, service or even the brand.

lying salesman

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While for some people the term “salesman” can be offensive, for others the phrase “lying salesman” is pleonastic. Without generalizing, when you want to sell it’s quite normal to emphasize (solely) the good aspects, though from this point to lying it’s quite a long distance.

Let’s say you need to fix a gas-stove (insert here any type of gadget) and look for a service that can quickly help you repair it. Everyone provides a 2 days term for the repair, except for one who says they can fix it in 6 hours. It’s quite obvious you are going to choose the latter; you can’t really cook without a gas-stove.

You go to pick it up after 6 hours and realize the service is already closed, you had no idea they were open until 18:00. You get nervous because you promised your friends a nice dinner when they come over and they start making fun of you like you’d never cook, nor you know how to.

The next day, you go there at the crack of dawn, already irritated by the fact they didn’t keep their promise. After “checking in the system” they inform you that due to a “human error” they are still missing a spare part that won’t arrive until tomorrow. They are truly sorry for the inconveniences created, but you can only come to pick up the appliance tomorrow by noon. All your plans are ruined, you apologize to everyone stressing the fact that it’s not your fault you didn’t keep your promises.

Finally, after only three days, you angrily pick up your gas-stove, promising not to use their service ever again and to make the same recommendation to all your friends. All this happened because they promised to deliver something they knew it was impossible in the first place.

Why doesn’t overselling really help:

  • because through your promises, you create unrealistic expectations;
  • because, sooner or later, this thing will blow up in your face;
  • because the value expected by the person buying your product should be a fair one.

Today’s customer is more informed than ever, many times he/she already knows what you are selling; sometimes the decision to buy is made before you even rang the bell.

It will help to confirm with your customer their expectations and not make any assumptions. At the same time you should get the customer to want to buy from you without pushing the sale. The same thing applies when you try to oversell yourself at a job interview.

Good luck succeeding!

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